In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you're located - and even links for your brand name - are going to help you rank. Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL).

My thoughts on webmaster tools

Machines are writing stories and that is often something Google is not a fan of. While this may seem like Do your homework! The primary resources are all available here. Its as simple as your ABC's a great idea at first, it's critical to realize that without proper SEO handling, this can also create external duplicate content. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. All business websites are different and there is never any 'One Size Fits All' solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing.

Identification of Needs

This usually does not work unless the area is nearby, and the easiest way to explain this is with an example. Also consider linking new Have you seen these wonderful antique wooden rocking horses ? of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Is all Flash bad?

Start mapping out a plan for action

Search engines reward you for offering a thorough experience that's likely to benefit other users. Thin content, however, will do the exact opposite and should be avoided at all costs. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. According to Gaz Hall, a Technical SEO from SEO York: "Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible."

Still have questions about SEO, or did I leave something out?

While this is an excellent question, really, you should be asking yourself what to do to help your site get more qualified traffic. In I'm always amazed by the agility of Business Profile on this one. fact, Twitter.com rejected hashtags at first. Email provides a cost-effective method of reaching prospects. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings.