The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

Examination of content keywords and present engine rank As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Universal search. I'm not a big fan of manufactured goods. I prefer simple things like a super rocking horses …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. CMO's eyes light up when they hear growth hacking; it feels new and chichi. These keywords are designed to users in a specific geographical area. I asked where I could find rockinghorses . Does anyone know where …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Google uses what's called Latent Semantic Indexing (LSI) when …

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your …

Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. If "essentially, they're the same, and just variations of keywords" that should be ok …

Digital assistants have begun offering a safer way to look up information while driving or multitasking. For example if you have a title in your content you should place a H1 tag around that title. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. In …

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Remember; never, ever, ever write your own reviews. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline …

Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It's what separates the amateurs and the wannabes from the pros …

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search …

No system will ever be perfect. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Ensure that your home …

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty …

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Messages travel almostinstantaneously. You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any …

Choosing an agency begins with the development of quality selection criteria. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with …

It's fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Influencer marketing involves an individual marketing a brand through social media. Search engines are now able to "read …

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …