Having fun with site submissions

"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing …

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Promote your website in the right ways, utilising hits

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it's not going to be fun or engaging for the potential customer to …

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Interesting facts I bet you never knew about reporting

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines …

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Things to avoid when dealing with analysis

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you …

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Improve engagement by utilising nofollow links

What have changed greatly are Google's results pages, mostly with the addition of ads and supplementary search results. Are they cloaking their information? Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column …

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Taboos about doorway sites that you should know

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

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The hidden agenda of splogs

As you may imagine, managed hosting is more expensive than comanaged hosting. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? SEO is not rocket science (or anywhere close to it). Words are no longer a series of letters …

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Warning: These mistakes could destroy your inbound links

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

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Random musings on googlebot crawlers

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using …

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Personalization counts: how does site submission fit into this?

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keywords as the first word in …

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Understanding canonical URLs

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them …

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Learn to do SERPs like a pro

If you're trying to build backlinks by pushing sponsored content, it has to explicitly say "Sponsored" on it. This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. A search engine targeting strategy can mean several things. Some of the tools …

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Remember that plugins make the web go round

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. By doing so, you can optimize your homepage and then drive users to view your Flash demo. 301: Old promotions, out-of-date content, and …

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SEO keyword research best practice

That takes time. Check the hosting and registration information of any website by doing a Whois lookup. Some web directories require yearly or one-time listing fees. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a …

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Short Story: The truth about keyword stuffing

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

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