They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. Google gave a few examples of featured snippets that need to be fresh when time goes on …

Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors …

A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. It is worth noting that when it comes to link building, it is …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. There's really no big secret here …

Similar to the title, the alt attribute is used to describe the contents of a PNG file. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They …

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. IMC plans are vital to achieving success. Specifically, how these quality websites link to you is an essential key to Google dominance. Would an inexpensive new rocking horses do the trick …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we're …

Through the years, SEO Specialists have employed numerous advertising approaches. A company can increase identification via the natural or organic emergence of the site. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The text of the …

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Using social media for your business has numerous benefits, but it's …

The proper meta tags include your title tag, description tag, keywords tag, and robots tag. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor …

When creating a program to promote a desired brand image, the marketing team first evaluates its current image. The manner in which a company markets a product in Mexico differs from the methods used in Italy, India, or Australia. For many, SEO seems like a dark art. When it comes …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. You have to keep in mind that in order to have people purchase or sign up …

Set mobile page scaling properties on each page so your pages are mobile-friendly. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of …

Industry leaders spend countless hours tracking trends. Google and others are indexing more pages than ever. Big search engines also operate on several different search engine verticals. Globally integrated marketing communications efforts are guided by the IMC planning process.

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About 18 percent of Twitter users are African American, which is almost double that of internet users. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete …

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Keyword research is one of the highest return SEO activities that is essential for your marketing success. And for that, you need to correctly optimize the page. A …

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. When they are indexing websites, the search engines' bots scan every one …

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. The higher the metric, the higher the ranking power. Include the right rich snippets, don't …

Your target audience needs to understand the topic and be able to put it into practice. Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. Through keyword stuffing, brands fill or "stuff" a webpage with the same word …

Local SEO is making sure your business address is regularly seen on the website. There is nothing as sad as people who spend days and weeks writing about something and then... nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day …

We should expect to see search within social start to matter more and more. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of …

Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. If your site saw a significant drop in rankings after you made updates (that involve cutting out and …