It's time to revolutionize our approach to algorithm updates

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. However, the more noticeable results that a user will see when using a Search Engine …

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The latest trends in long tail search

Do you click on sites that are not on the first page? The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell …

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Having fun with RSS feeds

Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. Search engines have really smart algorithms. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they …

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How do you feel about SERPs now?

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. Because they're so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The …

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We live in the age of skimming

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Sitemaps serve two purposes. Some e-commerce systems will create different urls for …

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What everyone ought to know about site submissions

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

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Write a 1000+ words article about backlinks

Many products become top of mind or top choice due to brand equity. To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The first sentence on the page is called …

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It's time to revolutionize our approach to 301 redirects

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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The hidden agenda behind web 2.0

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more …

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So lets talk about cloaking and its importance to digital marketing

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …

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A focus on canonical URLs to benefit search engine placement

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of …

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Don't forget site submissions

To understand this, we need to pay a thorough look on these concepts. Think about the questions your visitors have that drove them to your site in the first place. A tool that is useful for keeping track of your character count is Nightbird. This application directly corresponds with services …

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The mysterious world of metrics

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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