The rise of social media on the Web has created a host of new signals that search engines can consider. Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. To reach consumers, marketers recognize that today's consumers use multiple …

Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. Search engines have really smart algorithms. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they …

Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. If "essentially, they're the same, and just variations of keywords" that should be ok …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. Because they're so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The …

Digital assistants have begun offering a safer way to look up information while driving or multitasking. For example if you have a title in your content you should place a H1 tag around that title. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. In …

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Remember; never, ever, ever write your own reviews. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline …

As more websites build content around certain terms, they become more competitive. Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. When optimizing …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The text of the …

Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It's what separates the amateurs and the wannabes from the pros …

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Using social media for your business has numerous benefits, but it's …

Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search …

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

The proper meta tags include your title tag, description tag, keywords tag, and robots tag. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Any perceptive SEO professional will tell you that although off-page SEO is a major ranking determinant factor …

When creating a program to promote a desired brand image, the marketing team first evaluates its current image. The manner in which a company markets a product in Mexico differs from the methods used in Italy, India, or Australia. For many, SEO seems like a dark art. When it comes …

As you may imagine, managed hosting is more expensive than comanaged hosting. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? SEO is not rocket science (or anywhere close to it). Words are no longer a series of letters …

As I already stated, SEO generates valuable traffic. This allows a brand manager to identify the channels that work best and the components that resonate with the target audience. What 's important is that Google indexes your site, and when it does, it can find all of your content. When …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. You have to keep in mind that in order to have people purchase or sign up …

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You're probably not so eager to buy something there and provide this website with private or sensitive information. Therefore, site speed, quite rightly, can have a huge impact on SEO. Today's consumers …

Set mobile page scaling properties on each page so your pages are mobile-friendly. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Starting with the general pages of your site, make sure that the content is easy to read and never give into the temptation of …

Industry leaders spend countless hours tracking trends. Google and others are indexing more pages than ever. Big search engines also operate on several different search engine verticals. Globally integrated marketing communications efforts are guided by the IMC planning process.

Find out more about web crawlers

No system will ever be perfect. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Ensure that your home …

About 18 percent of Twitter users are African American, which is almost double that of internet users. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete …

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using …

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keywords as the first word in …

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Keyword research is one of the highest return SEO activities that is essential for your marketing success. And for that, you need to correctly optimize the page. A …

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty …

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. When they are indexing websites, the search engines' bots scan every one …

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. A headline is usually the first thing we notice when …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Search engines don't like familiar or generic content. When it comes to growing your business online, there's nothing more powerful than organic traffic from search …

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Messages travel almostinstantaneously. You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them …

If you're trying to build backlinks by pushing sponsored content, it has to explicitly say "Sponsored" on it. This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. A search engine targeting strategy can mean several things. Some of the tools …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Sitemaps serve two purposes. Some e-commerce systems will create different urls for …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

Many products become top of mind or top choice due to brand equity. To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The first sentence on the page is called …

It includes an understanding of the product's benefits. Search engines do not like thin copy nor do they value duplicate copy. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. The amount of time …

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. The higher the metric, the higher the ranking power. Include the right rich snippets, don't …