"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing …

This means, for example, that the same keyword is always linked internally for a subpage. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you …

Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. Potential workers become willing to apply for jobs …

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it's not going to be fun or engaging for the potential customer to …

We really only need time, experience, and research to help identify thin and duplicate content and make them better. Individuals more frequently mention the brand name on social media networks, because most algorithms on search engines examine numbers of mentions. As businesses so often think that social media will be …

They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. Google gave a few examples of featured snippets that need to be fresh when time goes on …

Because they're so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. It is good to optimize a web page with one keyword phrase rather than …

Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Paid ads are increasingly getting much more reach. Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their …

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines …

Secondly, create copy that accurately describes and promotes your business and aim to use all of your keywords where it is natural to do so. The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

Examination of content keywords and present engine rank As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. Universal search. I'm not a big fan of manufactured goods. I prefer simple things like a super rocking horses …

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. However, the more noticeable results that a user will see when using a Search Engine …

A significant factor affecting loading times in general is a website's complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. It is worth noting that when it comes to link building, it is …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. There's really no big secret here …

Similar to the title, the alt attribute is used to describe the contents of a PNG file. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They …

Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. IMC plans are vital to achieving success. Specifically, how these quality websites link to you is an essential key to Google dominance. Would an inexpensive new rocking horses do the trick …

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you …

What have changed greatly are Google's results pages, mostly with the addition of ads and supplementary search results. Are they cloaking their information? Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column …

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. They may not consciously realize it, but they do. It is important that you select keywords that are neither too broad nor too specific so that …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. CMO's eyes light up when they hear growth hacking; it feels new and chichi. These keywords are designed to users in a specific geographical area. I asked where I could find rockinghorses . Does anyone know where …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we're …

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Informative advertisements speak to the audience in a straightforward manner. Break up big pages …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Google uses what's called Latent Semantic Indexing (LSI) when …

If you have many individuals that are contributing to the content of your website, use the Meta Author tag to help track the author who wrote specific pages. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. What keywords would my customer …

SEO gets the visitor to the door. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. Good meta descriptions include a call to action along with a short description …

Aligning a brand's message with an influencer's motivation will be the key to success. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Backlinks …

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. A media strategy involves analyzing and choosing media for an advertising and marketing campaign. Organic traffic refers to visits that come to your site when a user clicks on …

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your …

Do you click on sites that are not on the first page? The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell …

Through the years, SEO Specialists have employed numerous advertising approaches. A company can increase identification via the natural or organic emergence of the site. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top …

The rise of social media on the Web has created a host of new signals that search engines can consider. Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. To reach consumers, marketers recognize that today's consumers use multiple …

Helping search engines know what your site's about at a quick glance is where a sitemap and metadata play a crucial role. Search engines have really smart algorithms. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website's credibility, but they …

Search engine experiences are becoming increasingly personalized. That's why it's important for businesses to focus on long-tail and location-based keywords-so that audiences can find your company based on the exact value and service that you provide. If "essentially, they're the same, and just variations of keywords" that should be ok …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Doubling the number of conversion (purchases) justifies the cost of the mobile-optimization design. Because they're so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The …

Digital assistants have begun offering a safer way to look up information while driving or multitasking. For example if you have a title in your content you should place a H1 tag around that title. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. In …

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Remember; never, ever, ever write your own reviews. SEO is marketing. It's important that it be presented and treated as such, no matter how important a technical foundation is to the discipline …

As more websites build content around certain terms, they become more competitive. Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. When optimizing …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The text of the …