Are search volumes affected by cloaking

No system will ever be perfect. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Ensure that your home …

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It is crucial to measure and amend your strategy when necessary

About 18 percent of Twitter users are African American, which is almost double that of internet users. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete …

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Warning: These mistakes could destroy your inbound links

It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO …

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Random musings on googlebot crawlers

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using …

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Personalization counts: how does site submission fit into this?

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. Even if you stop your SEO it's likely the work already in place will have some lasting effect. Keywords as the first word in …

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Learn from these mistakes before you learn about backlinks

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Keyword research is one of the highest return SEO activities that is essential for your marketing success. And for that, you need to correctly optimize the page. A …

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It's a win-win strategy with an emphasis on link building

If you want to achieve a higher ranking on Google and other search engines, you'll need to get serious about search engine optimization. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty …

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Takeaway tips for page impressions

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. If you want to sell products on your website and need to drive customers towards it, then SEO can help. When they are indexing websites, the search engines' bots scan every one …

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At last - revealed: the secret to site submissions

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Search engines don't like familiar or generic content. When it comes to growing your business online, there's nothing more powerful than organic traffic from search …

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Things your competitors know about RSS feeds

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search …

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Winning marketing strategies for metrics

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. Messages travel almostinstantaneously. You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any …

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Understanding canonical URLs

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them …

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Learn to do SERPs like a pro

If you're trying to build backlinks by pushing sponsored content, it has to explicitly say "Sponsored" on it. This is especially useful considering that an index page with content that changes constantly has a negative SEO effect. A search engine targeting strategy can mean several things. Some of the tools …

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We live in the age of skimming

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Sitemaps serve two purposes. Some e-commerce systems will create different urls for …

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What everyone ought to know about site submissions

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

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Write a 1000+ words article about backlinks

Many products become top of mind or top choice due to brand equity. To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The first sentence on the page is called …

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The lazy way to citations

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. The higher the metric, the higher the ranking power. Include the right rich snippets, don't …

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Remember that plugins make the web go round

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. By doing so, you can optimize your homepage and then drive users to view your Flash demo. 301: Old promotions, out-of-date content, and …

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SEO keyword research best practice

That takes time. Check the hosting and registration information of any website by doing a Whois lookup. Some web directories require yearly or one-time listing fees. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a …

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It's time to revolutionize our approach to 301 redirects

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Getting SEO to take off can take time and patience

It's fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Influencer marketing involves an individual marketing a brand through social media. Search engines are now able to "read …

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The hidden agenda behind web 2.0

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more …

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Closed groups and group invites

Based on context, they begin to assign keywords to pages. If you have the content or product that people want to see, it is only natural to attract inbound links. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant …

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So lets talk about cloaking and its importance to digital marketing

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …

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Short Story: The truth about keyword stuffing

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

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Listen to your customers. They will tell you all about SEM

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …

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A focus on canonical URLs to benefit search engine placement

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of …

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Don't forget site submissions

To understand this, we need to pay a thorough look on these concepts. Think about the questions your visitors have that drove them to your site in the first place. A tool that is useful for keeping track of your character count is Nightbird. This application directly corresponds with services …

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The mysterious world of metrics

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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