Remember that plugins make the web go round

Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. By doing so, you can optimize your homepage and then drive users to view your Flash demo. 301: Old promotions, out-of-date content, and …

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SEO keyword research best practice

That takes time. Check the hosting and registration information of any website by doing a Whois lookup. Some web directories require yearly or one-time listing fees. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a …

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It's time to revolutionize our approach to 301 redirects

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

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Getting SEO to take off can take time and patience

It's fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. Influencer marketing involves an individual marketing a brand through social media. Search engines are now able to "read …

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The hidden agenda behind web 2.0

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Once you have chosen an umbrella topic (e.g. writing online content), narrow it down to a more …

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Closed groups and group invites

Based on context, they begin to assign keywords to pages. If you have the content or product that people want to see, it is only natural to attract inbound links. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant …

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So lets talk about cloaking and its importance to digital marketing

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …

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Short Story: The truth about keyword stuffing

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

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Listen to your customers. They will tell you all about SEM

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …

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A focus on canonical URLs to benefit search engine placement

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of …

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Don't forget site submissions

To understand this, we need to pay a thorough look on these concepts. Think about the questions your visitors have that drove them to your site in the first place. A tool that is useful for keeping track of your character count is Nightbird. This application directly corresponds with services …

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The mysterious world of metrics

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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