So lets talk about cloaking and its importance to digital marketing

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …

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Short Story: The truth about keyword stuffing

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

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Listen to your customers. They will tell you all about SEM

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …

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A focus on canonical URLs to benefit search engine placement

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of …

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Don't forget site submissions

To understand this, we need to pay a thorough look on these concepts. Think about the questions your visitors have that drove them to your site in the first place. A tool that is useful for keeping track of your character count is Nightbird. This application directly corresponds with services …

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The mysterious world of metrics

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …

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