Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …

Local SEO is making sure your business address is regularly seen on the website. There is nothing as sad as people who spend days and weeks writing about something and then... nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day …

Engagement can be built by offering incentives andreasons for the consumer to interact with a company. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. Optimizing for user intent is not just about providing solutions or using synonyms. The majority of …

To understand this, we need to pay a thorough look on these concepts. Think about the questions your visitors have that drove them to your site in the first place. A tool that is useful for keeping track of your character count is Nightbird. This application directly corresponds with services …

We should expect to see search within social start to matter more and more. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of …

Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. If your site saw a significant drop in rankings after you made updates (that involve cutting out and …

A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have …