The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. The fourth pathway, social spider-webbing, takes place when consumersshare content or information across multiple devices. Google uses what's called Latent Semantic Indexing (LSI) when …

If you have many individuals that are contributing to the content of your website, use the Meta Author tag to help track the author who wrote specific pages. Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. What keywords would my customer …

SEO gets the visitor to the door. As such, ranking number one for your business name, while it's an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. Good meta descriptions include a call to action along with a short description …

As more websites build content around certain terms, they become more competitive. Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. When optimizing …

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them …

Some of these companies are setting up offices in Silicon Valley and beginning to add users around the world. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking. Sitemaps serve two purposes. Some e-commerce systems will create different urls for …