Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. However, the more noticeable results that a user will see when using a Search Engine …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we're …

Do you click on sites that are not on the first page? The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell …

It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience and backlink profile as well, they can also be large news websites. If …

Industry leaders spend countless hours tracking trends. Google and others are indexing more pages than ever. Big search engines also operate on several different search engine verticals. Globally integrated marketing communications efforts are guided by the IMC planning process.

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That takes time. Check the hosting and registration information of any website by doing a Whois lookup. Some web directories require yearly or one-time listing fees. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a …