They make them unnecessarily long and ugly. Does the headline and/or page title provide a descriptive, helpful summary of the content? I worked with a fabulous digital agency on an interesting project last month. Don't Article Listings that the best social media channels are often also used as search …

If you have plenty of visitors coming to your website but few sales, then it's possible that your SEO isn't working for you. Search engines like Google are just a medium to get new customers. Your business’ needs are undoubtedly unique, so you need to understand the features and figure …

The cumulative total (of all weights) would represent the relative rank weight that search engines could use in establishing the relative page rank for a particular keyword. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The feeling of being able to see correctly …

Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. Potential workers become willing to apply for jobs …

Similar to the title, the alt attribute is used to describe the contents of a PNG file. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They …

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you …

What have changed greatly are Google's results pages, mostly with the addition of ads and supplementary search results. Are they cloaking their information? Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column …

Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It's what separates the amateurs and the wannabes from the pros …

No system will ever be perfect. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Ensure that your home …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Search engines don't like familiar or generic content. When it comes to growing your business online, there's nothing more powerful than organic traffic from search …

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search …

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …