Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you …

What have changed greatly are Google's results pages, mostly with the addition of ads and supplementary search results. Are they cloaking their information? Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column …

Most online marketers are bad at SEO because they can't sell for shit. Not because they aren't smart, but because they're too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It's what separates the amateurs and the wannabes from the pros …

No system will ever be perfect. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. Ensure that your home …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Search engines don't like familiar or generic content. When it comes to growing your business online, there's nothing more powerful than organic traffic from search …

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Utilise Google 'My Business' (GMB) - Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search …

Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. It's a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales …

In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description. One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that …