As a general rule, no single page of your site should be more than four clicks away from any other page at any other time. This is why accommodating mobile-users has become one of the most important Google ranking factors. Using a url shortener makes your web addresses easier to …

Google won't penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. One of the best ways to learn about you and your market is to study your online competitors. I asked where I could find rocking horse …

This means, for example, that the same keyword is always linked internally for a subpage. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you …

Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines …

About 18 percent of Twitter users are African American, which is almost double that of internet users. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier eCommerce websites who don't have enough Domain Authority to compete …

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using …

If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them. A headline is usually the first thing we notice when …

Many products become top of mind or top choice due to brand equity. To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The first sentence on the page is called …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

Based on context, they begin to assign keywords to pages. If you have the content or product that people want to see, it is only natural to attract inbound links. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant …

Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any issues. At its core, Search Console is a simple method for alerting Google to your website and any changes that have happened. More and …